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YouTube Music will be preinstalled on Android 10 and new Android 9 devices

Here’s one way to play catch-up in the competitive streaming music market: preinstall your app on millions of Android  handsets. That’s what Google will now be doing with YouTube Music. The company announced today the app will come preinstalled on all new devices launching with Android 10, as well as Android 9, including its own Pixel series of smartphones.

The move comes at a time when the company’s music strategy is in need of change.

Since the launch of YouTube Music in November 2015, Google has operated two separate music services — the other being Google Play Music, launched in 2011. To add to the confusion, YouTube also offered a subscription tier, originally called YouTube Red and rebranded later to YouTube Premium, which would provide access to both Google Play Music and YouTube Music. Plus, Google Play’s subscribers would also receive access to YouTube Premium. Oh, and as of last May, Google also allowed you to buy YouTube Music separately, if you’d prefer.